Willie Pena

SAMPLE BLOG POST – Boston.com’s “Insights” Program a Model for Cross-Branded Marketing

Sample blog post, written in October, 2012 which was never used elsewhere–so posting it here! Content marketing ideas continue to evolve as companies embrace the switch from the historical, interruptive advertising model to branded content and strategic alliances with other brands. This evolution is blurring the lines between content and advertising, as blog and social …

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SAMPLE BLOG POST: Fiscal Cliff Could Dramatically Impact IT at Midsize Businesses

This was an article written for a client who ended up not using it. Publishing here as a writing sample. It is hard to escape hearing about the “fiscal cliff” from the news media, with predictions of doom and gloom coming from both reporters and politicians across the political spectrum. But what exactly is this …

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