About the CEO

Willie Pena is the “idea man” behind Pena Media Group. An expert communicator, he has been involved in digital marketing since he built his first website from scratch in the early 2000s. He has leveraged more than 20 years experience in small business operations, marketing, and sales into persuasive media messaging and expertise in digital content creation.

Willie holds certifications in Neuro-Linguistic Programming (NLP) and Rational Emotive Behavioral Therapy (REBT). Both help to understand what makes people buy and how to properly communicate to them in our online world. As CEO of Pena Media, Willie serves both large enterprises such as Verizon, Adobe and Colgate along with many small and midsized businesses seeking to improve their digital marketing results.

Through Pena Media, Willie also owns and operates a growing number of assets in the digital space, including content and affiliate websites and social media channels. This keeps him up-to-date on the latest tools and tactics needed to succeed in SEO, link-building, influencer marketing, PPC and e-commerce, making him an excellent source of consulting information for businesses seeking guidance on their own efforts.

Some of the content Willie has produced directly include:
  • Marketing webinars
  • Infomercial and DR scripts
  • Branding videos
  • Countless articles and blog posts
  • Ghostwriting for sales and marketing gurus
  • Sales landing pages
  • White papers
  • Social media and influencer marketing content
  • Commercial/personal photography and videography
  • Infographics
  • Movie Posters
  • Short Films
  • Music videos
  • Actor headshots and taped auditions
  • Logos
  • WordPress websites
  • Childrens’ book illlustrations
  • Book covers
  • Avant-garde music and art
  • T-shirt design
  • and much more

The bottom line? When you work with Willie you work with a communications expert with serious technical skill in content creation as well as a deep understanding of human triggers and emotion — exactly what businesses need to reach more customers.