Willie Pena

Demandbase has been the leader in account-based marketing for the past 6 years. In fact, they practically invented the term, and their platform enables B2B businesses to deploy ABM strategies using an AI engine and proprietary IP recognition technology. Jessica Fewless is Vice President, ABM Strategy & Field Marketing for Demandbase. I got the chance …

ABM Tips: How to target accounts, nurture, and close them using Account-Based Marketing Read More »

The following is a guest post by Cris Monde. For any online marketer, Google Webmaster Tools (GWT) are indispensable, especially for search engine optimization (SEO). Any experienced pro who has been using these tools for years already knows the power they hold to make your SEO efforts better. However, there might be a few hidden …

5 Advanced Webmaster Tools That Can Make Your SEO Better Read More »

The following is a guest post by Camille McClane. Putting short videos and the limited attention span of Internet users together provides a lot of potential. You’ve got potential for a ton of exposure, for attention from big-time media outlets and the opportunity to reach a large number of people, many of whom would be …

How to Effectively Market a Client Online Using Video Read More »

A great deal of online marketing is actually dependent upon your ability to network with other site owners. If you market by utilizing blogs, premium WordPress themes make it easy for you to set up blog posts written by guests with appropriate linking, images and so forth. You can even add a guest blogger as …

Networking for Online Marketing Read More »

Want to Increase your business’s Facebook shares? Read this guest post from Jeff Cooper to find out how: Facebook is, by far, the top social media platform in the world. This is why marketers and entrepreneurs spend so much time trying to build their brands on it. As increasing Facebook shares is a priority for …

3 Simple Tips to Increase Your Facebook Shares Read More »

Today’s consumers use mobile phones and tablets wherever they go, and it is no surprise that businesses are eager to tap into this new and exciting market. Now people are using their phones to make dinner reservations, purchase goods, and even manage finances. However, with new opportunities come new questions: what is the current condition …

Mobile Commerce Forecasts, Trends, and Developments Read More »

The exploding popularity of tablets and ever more powerful smartphones has forced a change in the way companies do e-business. Displacing the laptop for more than 25 percent of Internet shoppers and up to 41 percent of casual Internet browsers, smartphones and tablets are fast becoming the media of choice for online shopping, as well …

Drive Mobile Conversions Through Site Optimization and Mobile Traffic Strategies Read More »

Thanks to Tina for the following guest post! While the majority of Etsy sellers use the site to launch their new businesses, a growing number of people are using it to do just the opposite. They use Etsy’s large consumer base and top-notch selling tools as a way to grow an existing small business. While …

Growing a Small Business with Etsy Read More »

The following is a guest post with some tips of value to all businesses which might think social media and content marketing are not right for them. If a car shipping firm can do it, so can you! – Willie It’s not every day that you talk about the impact that social media has had …

How one car shipping company leverages social media Read More »