One of the best ways to get people to read your blog posts, apart from having something interesting to say, of course, is by incorporating pictures into each one. Visitors can become quite put off by large blocks of uninterrupted text, so it is worth it to get royalty-free pictures from sites such as Pexels.com …
How to Quickly Reduce Image File Size for Many Images at Once in Photoshop Read More »
The amount of technology available to modern marketing managers is both a blessing and a burden. Some lose focus as they chase the latest shiny piece of martech or adtech, without which they might feel inadequate or behind the times. So, which of the many emerging tools and strategies are worth adopting? To get a …
Artificial Intelligence and the Buyer Experience Read More »
Content marketing ideas continue to evolve as companies embrace the switch from the historical, interruptive advertising model to branded content and strategic alliances with other brands. This evolution is blurring the lines between content and advertising, as blog and social media posts are being shared across platforms and brands, resulting in content cross-integration. Breaking Out …
Boston.com’s “Insights” Program a Model for Cross-Branded Marketing Read More »
