SAMPLE BLOG POST – Boston.com’s “Insights” Program a Model for Cross-Branded Marketing
Sample blog post, written in October, 2012 which was never used elsewhere–so posting it here! Content marketing ideas continue to evolve as companies embrace the switch from the historical, interruptive advertising model to branded content and strategic alliances with other brands. This evolution is blurring the lines between content and advertising, as blog and social …
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