Writing
This site used to carry fifty posts. Most of them were guest articles accepted in exchange for a link — the usual arrangement, and worth exactly what it cost. They have been retired. What is left is work that was written to say something: trade reporting, two early pieces on machine decisioning, and one piece of craft that is still the fastest way to do the thing it describes.
Written before the current wave, and the question held up better than most of what was written after it.
An early look at what machine decisioning does to the moment a customer chooses.
A craft piece. Still the fastest way to do it, which is why it is still here.
Trade reporting on one of the first newsroom programmes to fold advertiser content into the news stream — the thing everyone now calls native advertising.
Written for a client who never ran it. Published here as a sample, which is what it always was.
Not a blog, and not resuming as one. If you want to talk about writing, say so directly.